SMS365

SMS365 is a commercial strategy and sales consulting firm serving beverage and consumer packaged goods (CPG) companies. Operating under the tagline 'Commercial clarity. Market momentum.', the firm specializes in helping brands, suppliers, distributors, and retail-facing organizations build the commercial discipline required to grow in competitive markets. With over 28 years of beverage industry experience spanning suppliers, distributors, major retailers, and diverse consumer markets, SMS365 brings senior-level commercial perspective to the decisions that shape growth trajectories.

The firm's service portfolio is structured around eight core practice areas. Distributor Alignment focuses on creating shared priorities, clear roles, and operating rhythms that improve market-level execution across distribution networks. Account Development converts high-value customer opportunities into structured plans designed to deliver durable, repeatable growth. Chain Programming helps clients build retailer-relevant programs that earn meaningful support and translate into consistent shelf execution. Retail Execution bridges the gap between commercial planning and what shoppers actually encounter in store.

Beyond execution-level services, SMS365 also supports Market Expansion by helping clients assess, sequence, and activate new geographic or channel opportunities with focus and discipline. A differentiated offering within the firm's capabilities is Hispanic Consumer Insight, which translates cultural and shopper understanding into actionable commercial strategies — a valuable resource for brands seeking to grow within this influential consumer segment. Growth Assessments identify friction points, sharpen strategic priorities, and define next-best-move recommendations. Additionally, the firm offers Fractional Sales Leadership, allowing companies to access senior commercial leadership without the cost or commitment of a full-time executive hire.

SMS365 serves three primary client segments: emerging brands building their commercial foundations and opening priority markets; established suppliers looking to reframe growth, improve partner alignment, or accelerate execution; and investors and operators evaluating commercial readiness, assessing risks, and charting a practical path to scale. The firm's work is grounded in real-world market dynamics and is described as strategy that 'reaches the street' — connecting plans to people, partners, accounts, and execution in practical, measurable ways.