Smart Flour Foods

Smart Flour Foods is an Austin, Texas-based foodservice supplier specializing in premium gluten-free baked goods made with an ancient grain flour blend. Founded on the culinary innovation of combining sorghum, amaranth, and teff into a proprietary flour blend, the company traces its roots to 2005 when two local entrepreneurs created Gluten Free Kneads, selling their first gluten-free pizza crust into a restaurant in 2008. The company was acquired and rebranded as Smart Flour in 2011, expanding its reach into retail before refocusing exclusively on the foodservice channel.

The company's core product lineup includes GFCO-certified gluten-free and vegan pizza crusts and flatbreads, sandwich carriers including hoagie rolls and hamburger buns, and individually wrapped chocolate chip brownies. Its pizza crusts and flatbreads are engineered for durability in commercial kitchen environments, featuring low breakage rates and the structural integrity required for takeout and delivery applications. The sandwich carriers are formulated to perform across both hot and cold applications, making them versatile for a wide range of foodservice menu formats.

Smart Flour's ancient grain hamburger buns are derived from the company's award-winning hoagie roll recipe and are individually wrapped to prevent cross-contamination — a critical feature for foodservice operators catering to guests with dietary restrictions. Each product in the lineup carries GFCO (Gluten-Free Certification Organization) certification, providing operators and their guests with verified assurance of gluten-free integrity.

The company's brownie offering is individually wrapped and labeled for resale, features extended shelf life for operational convenience, and is positioned as a versatile, ready-to-serve dessert option for menu customization. All products are designed with the professional kitchen in mind — minimizing prep time while maximizing consistency and guest satisfaction.

Smart Flour distributes its products through established foodservice distribution networks, including Dot Foods, enabling broad geographic reach across the United States. The company targets restaurants, hotels, catering operations, and other foodservice establishments seeking high-quality, allergen-conscious options that do not compromise on taste or texture. Its mission is to ensure that gluten-free consumers and non-gluten-free consumers alike can enjoy premium culinary experiences together.