Skims

SKIMS is a direct-to-consumer apparel and intimates brand offering a wide range of shapewear, underwear, bras, loungewear, and bodywear for women. Founded by Kim Kardashian, the brand has grown into a prominent player in the intimates and lifestyle apparel space, known for its inclusive sizing philosophy and innovative fabric technologies. SKIMS designs products intended to fit a diverse range of body types, offering extended size ranges across its core collections. The brand's product portfolio includes bras in multiple silhouettes — including T-shirt bras, push-up bras, plunge styles, and super push-up constructions — as well as thongs, briefs, bodysuits, t-shirts, and seamless knit apparel. Key product lines include the 'Fits Everybody' collection, which utilizes a proprietary stretch fabric engineered to accommodate a wide range of sizes without compromising fit or comfort, and the 'SKIMS Ultimate' collection, which focuses on enhanced shaping and lift. The brand also offers a 'Soft Smoothing Seamless' line and Cotton Jersey basics, catering to everyday comfort and layering needs. SKIMS leverages 360 Stretch Technology across multiple product categories, allowing garments to conform to the body while maintaining structure and a smooth, seamless appearance. Its bra offerings feature design elements such as wide side wings for smoothing, demi and plunge necklines, and varying degrees of push-up lift — up to two cup sizes in select styles. The brand sells primarily through its own e-commerce platform with a strong direct-to-consumer model, supplemented by limited-edition drops and special collections that create urgency and exclusivity. SKIMS targets women seeking both functional and fashion-forward intimates and basics, positioning itself at the premium end of the mass-market apparel segment. The brand has also expanded into retail partnerships and pop-up activations, broadening its physical presence beyond digital channels.