Sippi Kids

Sippi Kids is a mom-founded consumer packaged goods brand based in New Jersey that produces purified water in juice-box format designed specifically for children. Founded by three mothers — Amanda, Carli, and Gina — the company was created to address a gap in the children's beverage market: a convenient, single-serve, straw-attached drink package that kids recognize and reach for, but containing nothing other than 100% purified water with zero sugar, zero added flavors, and zero dyes. The product directly targets the growing parental concern over hidden sugars in children's juice boxes, some of which contain up to 23 grams of sugar per serving.

Each Sippi Kids water box contains 6.8 fl oz (200 mL) of purified water and comes with a straw pre-attached, mirroring the familiar juice-box form factor that children already associate with lunchboxes and snack time. The water undergoes a multi-stage purification process including reverse osmosis, pasteurization, and UV treatment, ensuring a high standard of purity. Products are independently tested by Eurofins, a globally recognized third-party testing laboratory, adding a layer of credibility and safety assurance for health-conscious parents.

Packaging is made from FSC-certified paperboard, reflecting a commitment to responsibly sourced materials. The product is sized and shaped to fit standard lunchboxes, cup holders, and carpool bags, making it practical for everyday use across a range of settings including school lunches, birthday parties, sports practices, and even pediatric dental office goodie bags — the latter being a notable endorsement channel that underscores the product's positioning as a dentist-approved, sugar-free alternative.

Sippi Kids sells direct-to-consumer through its own website with free nationwide shipping and a Subscribe & Save program offering discounts of 10–12%, as well as through Amazon. The brand has also established a retail footprint of 350+ stores, restaurants, and kid-focused venues, primarily concentrated in New Jersey, with active consumer demand pushing expansion into additional retail markets. Since launching, the company has shipped over 250,000 boxes and has built a strong community following, evidenced by thousands of social media comments requesting local retail availability.

The brand is positioned squarely in the better-for-you children's beverage segment, competing against traditional juice boxes and flavored drink pouches by offering a zero-ingredient-list alternative that appeals to parents prioritizing low-sugar, clean-label nutrition for young children.