SiaXperience

Sia Experience (SiaXperience) is a multidisciplinary consulting and design agency that unites designers, marketing consultants, and digital experts under a single entity to help organizations navigate accelerating societal and market changes. Operating as a practice within the broader Sia Partners group, the agency's core mission is to accelerate client transformation and growth by combining consulting expertise with design methodology, always anchored in a user-centric approach. Rather than operating in functional silos, the agency takes a transversal approach to align teams across both private enterprises and public-sector organizations. Through proven co-construction methods, it helps clients launch innovative products and services that enable them to capture new markets. Its competency stack spans Design, Technology, Data, Strategy, Performance, and Management, with the overarching goal of collectively designing end-to-end customer, employee, and user experiences — from strategy through to brand asset production. The agency maintains a global presence across major innovation hubs including Los Angeles, New York, San Francisco Bay, Seattle, Montréal, Amsterdam, London, Lyon, Paris, Bordeaux, and Hong Kong, with a team of more than 120 creatives, innovators, and explorers comprising Digital Strategists, Program Designers, Art Directors, Creative Technologists, Design Thinkers, Business Innovators, Data Scientists, Channel Experts, and XR/3D Specialists. Its service portfolio includes AI-augmented product management, where certified SAFe PO/PM consultants are embedded directly within client teams to oversee the full product lifecycle — from strategy and discovery through delivery, adoption, and growth. The agency also offers brand strategy and content creation services, integrating artificial intelligence natively for semantic auditing, brand data analysis, content scoring, and assisted generation, ensuring that creativity is data-informed rather than intuition-only. On the performance marketing side, it manages acquisition, automation, CRM, and customer journey optimization, and has integrated Generative Engine Optimization (GEO/GSO) into its strategies to ensure client brands are visible within conversational AI environments. UX and UI design services cover user research, prototyping, interface design, and the conception of interactions between users, AI agents, and human teams. The agency also has a specialized practice in data-driven human-machine interface (HMI) creation, working alongside data science teams to ensure that new interfaces are not only built but actually adopted by business users. Rounding out its offerings, Sia Experience designs custom learning and engagement formats — including serious games, card games, workshop kits, and hybrid pedagogical modules — co-created with client teams to accelerate skills development and drive large-scale behavioral change.