Shrug Capital

Shrug Capital is an early-stage venture capital firm focused on seed-stage investments in technology and consumer companies. Founded by Niv and Moshe, the firm has built a reputation for being highly active, hands-on investors who go well beyond writing checks to provide meaningful operational support to their portfolio companies. Shrug Capital is particularly known for its extensive network, which it leverages to connect founders with early investors, strategic partners, and key industry relationships from day one of investment. The firm's portfolio spans a diverse range of sectors including consumer technology, health technology, deep tech, and consumer packaged goods, with notable investments in companies such as Feastables, Night, Living Carbon, Summer Health, and Acquire.com. Shrug Capital differentiates itself in the competitive venture capital landscape through its founder-first philosophy, emphasizing relationship-building, creative marketing support, and top-of-funnel growth strategy guidance. Portfolio founders consistently highlight the firm's ability to generate buzz and momentum around early-stage companies, as well as its skill in helping companies articulate and communicate their product stories to the broader market. The firm co-invests alongside prominent institutional and individual investors including Founders Fund, Benchmark, Lightspeed Ventures, Bain Capital, Breyer Capital, and a range of high-profile angel investors. Shrug Capital is recognized among peer investors as a top seed-stage partner, with a reputation for identifying early trends ahead of the broader market and providing disproportionate value relative to check size. The firm operates with an abundance mindset, sharing deal flow generously and actively supporting emerging investors within the startup ecosystem.