SELECT Public Relations

Select PR is a full-service public relations and strategic communications consultancy serving consumer, corporate, and healthcare clients. The firm offers a broad range of communications services including media relations, media coaching, event management, and social media strategy. Founded and staffed by senior communications professionals with 15 or more years of industry experience, the agency positions itself as a hands-on partner rather than a traditional agency that delegates work to junior staff. Its consultants are actively engaged in day-to-day client work, developing strategic direction, crafting media materials, and deploying outreach technology to secure meaningful media coverage. The company's approach to public relations is rooted in thorough situation analysis. It begins each client engagement by reviewing existing materials such as mission statements, marketing collateral, and key messages before developing a comprehensive communications plan that includes objectives, strategies, tactics, and timelines. Execution involves local and national story pitches, desk-side briefings with journalists, and news release dissemination. Ongoing monitoring and reporting ensure that results are consistently measured against client objectives. Select PR places strong emphasis on media relationships, leveraging long-standing ties with journalists and editors across major markets. The team is skilled at building targeted media lists, developing editorial calendars, and responding nimbly to breaking news opportunities by positioning clients as credible third-party experts. The firm also understands the nuances of regional media markets, recognizing that messaging effective in one geography may require adaptation for another. Media coaching and presentation skills training form another core service offering. The agency prepares organizational spokespersons to communicate with authenticity and precision across a variety of audiences including employees, customers, investors, and the press. Its event management practice covers logistical and promotional planning for events spanning sports, arts and culture, entertainment, community affairs, politics, investor relations, technology, and healthcare. On the financial side, Select PR is transparent about billing practices, charging no markup on expenses — a notable differentiator from larger agencies that commonly apply markups of up to 18 percent. The firm serves clients across consumer brands, corporate entities, and the healthcare sector, with documented work including programs for brands such as Callaway Golf Canada. Its team includes partners with backgrounds spanning consumer marketing, retail communications, and issues management.