Secret Kiwi Kitchen

Secret Kiwi Kitchen is a New Zealand-based artisan food brand founded in 2020 by Lauren 'Lulu' Taylor, specializing in premium baking mixes, edible dried flowers, and spice rubs. Launched during Auckland's COVID-19 lockdown, the company has grown from a home kitchen operation into a multi-market brand distributed across New Zealand, the Pacific Islands, Canada, and the United States.

The company produces a curated range of small-batch artisan products, including its signature Triple Fudge Brownie Mix, Buttermilk Pancake Mix, and a variety of edible dried flower blends. All products are crafted using real, recognizable ingredients — a core brand principle from inception. Key ingredients include New Zealand buttermilk and whole milk powder from the West Coast and Waikato regions, professional bakers'-grade flour milled in New Zealand from non-GMO, unbleached, bromate-free premium wheat, genuine Bourbon vanilla ground from whole pods sourced in Madagascar and Papua New Guinea, Marlborough Sea Salt harvested via solar evaporation from Lake Grassmere, and Chelsea Caster Sugar refined at New Zealand's only sugar refinery using activated carbon filtration (making products vegetarian-suitable with no bone-char processing).

Secret Kiwi Kitchen differentiates itself from mass-market baking mixes by avoiding artificial flavourings, artificial colourings, synthetic additives, and low-quality dairy substitutes commonly found in supermarket alternatives. Products are manufactured in small batches in New Zealand, emphasizing full ingredient traceability and clean-label transparency. The Marlborough Sea Salt used carries Bio-Gro NZ certification and is both Halal and Kosher certified. Dairy ingredients are grass-fed, hormone-free, and antibiotic-free, certified by New Zealand's Ministry for Primary Industries (MPI).

The brand targets home bakers seeking bakery-quality results with minimal effort, positioning its mixes as premium pantry staples suitable for families, gifting, and specialty retail. Its edible dried flower range appeals to food styling, home entertaining, and artisan baking trends. The founder, a published cookbook author with titles including Real Thai Cooking and Feasting on Flowers, brings a global culinary perspective shaped by years living across Europe, Asia, and Latin America, which informs ongoing product development and sourcing.

Secret Kiwi Kitchen products have received award recognition within the specialty food sector and are stocked in retail outlets across multiple countries. The brand continues to expand its product range, drawing inspiration from global spice and botanical traditions.