secondsip.com

Second Sip is a craft spirits brand producing a low-ABV botanical gin designed to deliver the full flavor profile of a classic London Dry gin at half the alcohol by volume. Distilled in small batches in Brooklyn, New York, the flagship product is a 20% ABV distilled botanical spirit crafted with ten botanicals and natural flavors, making it suitable for traditional gin cocktails including martinis, negronis, Tom Collins, and brambles. The brand was co-founded by renowned bartending legend Leo Robitschek and CEO Sharelle Klaus, with the spirit itself created by distilling visionary Nick Strangeway — a team whose combined expertise spans high-end cocktail culture and spirits production. Second Sip is proudly queer and woman-owned. The spirit is formulated with a carefully curated botanical bill that includes juniper, coriander, almond, licorice, orris, angelica root and seed, bergamot, bitter orange, and lemon. Distinguishing the product further are the additions of organic juniper CO2 extracts, umami extract derived from seaweed, and Maldon sea salt, which together contribute a clean, juniper-forward flavor profile and a notably silky texture. By using a higher concentration of botanicals than standard gins and incorporating CO2 extraction techniques, the brand achieves complexity and depth typically associated with full-proof spirits despite the reduced alcohol content. The product is positioned squarely within the growing low-ABV and mindful drinking segment, appealing to consumers who seek premium cocktail experiences with greater moderation. Its London Dry-inspired character makes it versatile across a wide range of classic cocktail applications, lowering the barrier to extended social drinking occasions without sacrificing craft or quality. Second Sip targets both direct-to-consumer and retail channels, with a pre-launch email list capturing early adopters interested in exclusive discounts and product updates. The brand's Brooklyn origin and artisanal small-batch production underscore its positioning as a premium, craft-forward offering in the competitive spirits market.