Secco Drink Infusion

Secco is a beverage infusion brand originally created in Cape Town, South Africa, and now available in the US market through secco-usa.com. The brand was founded by celebrity chef and food scientist Wessel Pieterse, operating under the Cape Town-based parent company Tastelab, which specializes in creating food and beverage products for everyday consumers. Secco's flagship product line consists of all-natural drink infusion sachets made from carefully curated blends of dried fruits, botanicals, flowers, and aromatic spices. These sachets are designed to be added directly to a glass of water, cocktail, mocktail, soft drink, or gin and tonic, allowing the natural flavors, colors, and aromas to infuse into the beverage over time without the use of powders, syrups, artificial flavors, dyes, or added sugars. The infusion process is inspired by traditional South African mixology techniques and is designed to replicate the experience of expert-level cocktail crafting at home with minimal effort. The product lineup includes drink infusion sachets in multiple flavor profiles, non-alcoholic spirits, premium bitters, and gift sets, making the brand relevant across a range of consumer occasions including entertaining, gifting, and on-the-go refreshment. Secco positions itself in the better-for-you beverage enhancement category, targeting health-conscious consumers who want elevated drinking experiences without artificial ingredients. All sachets are hand-packaged by an all-female team based in Cape Town, South Africa, giving the brand a strong artisanal and socially conscious identity. The company sources ingredients from sustainably farmed suppliers and uses organic ingredients whenever possible. The drying process used for each ingredient is specifically engineered to preserve the cellular structure of the fruit and botanicals, optimizing natural flavor and color release during infusion. Secco's products appeal to both cocktail enthusiasts and non-drinkers seeking premium mocktail options, positioning the brand across the alcohol and non-alcohol beverage segments simultaneously. The brand has received press coverage and endorsements that further support its credibility in the specialty food and beverage market. Distribution targets the US consumer market with retail pricing around the $19.99 range for individual products and gift sets.