seasn Cocktail Bitters

seasn Cocktail Bitters is a pioneering brand in the non-alcoholic beverage sector, founded by Ben Branson, the creator of Seedlip. The company is dedicated to transforming the cocktail and beverage experience with its innovative range of alcohol-free bitters. seasn positions itself as the 'salt & pepper for drinks,' offering a pair of intense, flavor-packed bitters—seasn LIGHT and seasn DARK—designed to elevate both alcoholic and non-alcoholic beverages.\n\nCompany Overview:\nseasn was established to address the growing demand for sophisticated, adult-oriented non-alcoholic options in the beverage industry. Recognizing a gap in the market for high-quality, complex flavors without alcohol, Ben Branson leveraged his expertise from Seedlip to create seasn. The brand’s mission is to make every drink, whether a cocktail, mocktail, or even sparkling water, more flavorful and memorable.\n\nKey Products/Services:\n- seasn LIGHT: A zesty, green, and aromatic bitters featuring fresh grass, lime, grapefruit kombu, sea salt, rosemary, and quassia. It is ideal for light drinks such as margaritas, martinis, sodas, and Seedlip & tonics.\n- seasn DARK: An aromatic and spicy bitters with kola nut, cherrywood, star anise, cinnamon, umami, black pepper, mushroom, and cocoa. It is crafted for dark drinks like Manhattans, Old Fashioneds, ginger ale, and colas.\n- Both products are 0.0% ABV, vegan, non-GMO, and sugar-free, catering to health-conscious consumers and those seeking alcohol alternatives.\n\nYear Founded:\nWhile the exact founding year is not explicitly stated, seasn launched in the early 2020s, following Ben Branson’s success with Seedlip.\n\nIndustries Served:\n- Non-alcoholic beverage industry\n- Cocktail and mixology sector\n- Hospitality (bars, restaurants, hotels)\n- Retail (CPG, specialty food and beverage stores)\n\nNotable Clients and Endorsements:\nseasn bitters are featured in some of the world’s best bars and kitchens, including The Fat Duck, The Hand & Flowers (2 Michelin Stars), Mangal 11, Arlington, Sexy Fish, London Cocktail Club, Dorian, Kitchin, Corrigan Collection, The Merchant Hotel, and The Hoxton. The brand has received glowing testimonials from renowned bartenders and chefs such as Heston Blumenthal, Ryan Cheti, and Erik Lorincz, who praise seasn for its innovation and impact on the drinks industry.\n\nCPG Focus and Distribution:\nseasn is a consumer packaged goods (CPG) brand with a strong focus on product quality, flavor innovation, and accessibility. The bitters are available for purchase online and through select retail partners, making them accessible to both consumers and professionals. The company emphasizes versatility, encouraging use in a wide range of drinks and culinary applications.\n\nProduct Development and Innovation:\nseasn’s approach to product development is rooted in culinary science and mixology expertise. The brand continually explores new flavor profiles and applications, positioning itself at the forefront of the non-alcoholic beverage movement.\n\nSustainability and Values:\nWhile the brand does not overtly market sustainability, its products are vegan, non-GMO, and sugar-free, aligning with modern consumer values around health and wellness.\n\nSummary:\nseasn Cocktail Bitters is redefining the role of bitters in the beverage world, offering a premium, alcohol-free alternative that appeals to both professional bartenders and home enthusiasts. With a commitment to quality, innovation, and flavor, seasn is poised to become a staple in the global drinks industry.