Scout CPG

Scout CPG is a specialized sales and advisory partner dedicated to helping better-for-you consumer packaged goods (CPG) brands scale and succeed in the modern retail landscape. With over 30 years of combined experience at leading companies such as Vital Farms, Annie’s, Whole Foods Market, and Kellogg’s, the Scout CPG team brings executive-level sales strategy, channel management, and operational expertise to emerging and growth-stage brands. Scout CPG operates as a fractional Head of Sales, providing brands with high-level sales leadership without the overhead of a full-time hire. Their approach is highly personalized, eschewing cookie-cutter playbooks in favor of tailored strategies that align with each brand’s goals, category, and stage of growth. The team excels at broker and distributor management, ensuring that sales plans are executed effectively and that partners are managed for optimal results. Scout CPG is known for its founder-first mindset, working collaboratively with brand teams, communicating transparently, and treating client businesses as their own. Their channel-agnostic, growth-focused strategies span natural, conventional, mass, e-commerce, and food-service channels, helping brands find the right mix for their unique needs. Notable clients and testimonials include Blue Zones Kitchen, Credo Foods, and Good Word Foods, all of whom credit Scout CPG with driving significant growth, providing strategic guidance, and acting as a true extension of their teams. Scout CPG’s services include sales strategy development, retail and distributor partner management, financial modeling, promotional planning, and actionable insights that accelerate sales and spark innovation. The team is led by founder Jonathan Skaare, a seasoned CPG sales executive, and supported by experienced leaders like Adam Pickard and Luke Evans, each bringing deep industry relationships and a proven track record of building successful brands. Scout CPG’s mission is to empower CPG founders and operators to take the guesswork out of growth and achieve sustainable, scalable success in a competitive marketplace.