Scivation

Scivation is the sports nutrition company behind XTEND, the World's #1 BCAA (branched-chain amino acid) brand. Originally founded as an independent sports nutrition manufacturer, Scivation developed XTEND into one of the most recognized recovery supplement lines in the performance nutrition industry. The brand is now operated under Cellucor, a major sports nutrition company, with the XTEND product line maintaining its own dedicated identity and market presence. The core XTEND formula delivers 7 grams of BCAAs per serving and is designed to support athletic hydration, muscle repair, and post-workout recovery. The product lineup has expanded to include XTEND EAA Essential Amino Acids Powder, which features all nine essential amino acids to provide a complete amino acid profile suitable for muscle growth and recovery support. XTEND Sport is an NSF Certified for Sport variant, making it suitable for tested athletes and those requiring third-party certified clean formulations. The XTEND Sport line is formulated without sugar, carbohydrates, or calories, targeting athletes focused on lean performance. The XTEND brand competes in the hydration and recovery segment of the sports nutrition market, appealing to competitive athletes, gym-goers, and fitness enthusiasts. NSF Certification for Sport positions the brand favorably for professional and collegiate athletes subject to anti-doping regulations. The product range reflects a focus on amino acid science applied to athletic performance, with flavor development playing a key role in consumer appeal, including profiles such as strawberry kiwi. As part of the Cellucor portfolio, the brand benefits from broad retail and e-commerce distribution across the sports nutrition category.