Sapka Communications

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About

Sapka Communications is an independent public relations and communications agency founded in June 2011 by Steve Sapka, former Vice President and Director of Agency Communications at Crispin Porter + Bogusky (CP+B). The firm specializes in providing strategic communications, media relations, and public relations services exclusively to advertising agencies and marketing firms. Operating under the trade name SapkaComm, the agency is built on more than a decade of hands-on experience positioning the work and clients of one of the most recognized creative agencies in the world. Steve Sapka joined CP+B in 2000, initially working in the media department before transitioning to the communications department. By 2009, he had risen to the role of Vice President and Director of Global Communications and Media Relations, overseeing communications across all CP+B offices, including international locations in Canada and Europe. Under his leadership, CP+B and its clients received extensive coverage in top-tier trade and consumer publications, including The New York Times, The New York Times Magazine, The Wall Street Journal, USA TODAY, the Financial Times, Businessweek, Fast Company, Campaign, Adweek, and Advertising Age, as well as numerous television programs worldwide. Sapka Communications brings this depth of experience and an established network of media contacts to bear for its clients, helping advertising and marketing firms articulate their story across traditional, digital, and social media channels. The agency's niche focus on the advertising and marketing industry sets it apart from generalist PR firms, enabling a highly targeted and knowledgeable approach to earned media, thought leadership, and brand positioning within the marketing services sector. Steve Sapka has also served on the American Association of Advertising Agencies (4A's) agency public relations committee, reflecting his standing and credibility within the industry.

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Public Relations, Media Relations, Strategic Communications, Traditional Media, Digital Media, Social Media, Thought Leadership, Brand Positioning

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