Salt of the Earth

Salt of the Earth (Melach HaAretz) is Israel's leading salt producer, with roots dating back to 1922 when it was established as a pioneering Zionist factory in Atlit, on the shores of Israel. Over the course of a century, the company has grown into the dominant salt manufacturer in the Israeli market, serving a broad range of customers including industrial buyers, retail consumers, domestic distributors, and international export partners. Its product portfolio encompasses a diverse range of salt products tailored for multiple end markets — from food-grade consumer salts to specialty industrial salt formulations. The company's salt is harvested from the clear waters of the Red Sea through open evaporation ponds, utilizing natural solar energy and wind power as the primary drivers of the evaporation process. This method produces a high-quality, natural salt that retains the characteristic aroma and mineral profile of its marine source. Salt of the Earth positions itself as a manufacturer committed to natural production processes that leverage Israel's unique natural resources while maintaining minimal ecological impact. The evaporation pond areas are preserved as a nature reserve, hosting a rich variety of waterfowl and migratory birds, making the site one of Israel's most notable birdwatching destinations. This dual-use of industrial and ecological conservation is a distinguishing characteristic of the company's operations. With over a hundred years of operational history, the company combines traditional harvesting methods with modern quality standards to deliver premium salt products to both the local Israeli market and international customers. Its longstanding presence in the industry, combined with its natural extraction methodology and diverse product range, makes Salt of the Earth a key supplier in the CPG, food manufacturing, and industrial sectors within Israel and beyond.