Sadaf

Sadaf is a well-established consumer packaged goods brand specializing in Middle Eastern and Persian food products, offering a broad portfolio that spans spices, seasonings, teas, specialty ingredients, prepared foods, and pantry staples. The company serves both direct-to-consumer and retail channels, with a strong focus on authentic Persian and broader Middle Eastern culinary traditions. Its product range covers kabob seasonings including chicken kabob, ground meat kabob, and shish kabob blends, as well as premium saffron available in both powder and thread forms, sourced to Grade A quality standards. Sadaf also produces a diverse line of loose leaf and bagged specialty teas, including blends with cardamom, jasmine, and Earl Grey, packaged in foil bags and tin jars to preserve freshness. The brand offers a wide array of pantry essentials such as pomegranate molasses in multiple sizes and formulations including a premium California variety, verjuice (sour grape juice), dried herb mixes, enriched flour noodles (reshteh), and hummus mix with tahini. Ready-to-serve jarred stew products represent another significant category, including traditional Persian dishes such as Khoresh Ghormeh Sabzi (herb and bean vegetarian stew), Khoresh Fesenjan (walnut and pomegranate stew), Khoresh Gheimeh (yellow split pea stew), and Khoresh Karafs (celery stew), making authentic Persian cuisine accessible to home cooks. Additional specialty items include wild rue seeds (esphand), tuna packed in olive oil, soup mixes such as Ash-e Reshteh noodle veggie soup mix, and dried herbs. Sadaf distributes its products through its own e-commerce platform with free shipping on orders over $100, and maintains an active social media presence across Facebook, Instagram, TikTok, and YouTube. The brand targets Persian-American communities and broader consumers interested in Middle Eastern cuisine, positioning itself as a comprehensive source for authentic ingredients and convenience meal solutions rooted in Persian culinary heritage.