Ruby's Naturals, Inc.

Ruby Rockets is a better-for-you frozen snack brand founded in 2013 with a mission to create delicious, healthy snacks made from real, recognizable ingredients. The company was born out of a founder's personal commitment to healthier eating and the desire to make nutritious options that children and families would genuinely enjoy. Built on a philosophy of simplicity and transparency, the brand avoids artificial ingredients, chemical additives, and synthetic sweeteners across its entire product lineup.

The company's core product portfolio spans three key categories within the frozen and refrigerated snack segments. Its Fruit and Veggie Pops combine fruit and vegetable blends into a frozen format designed as an anytime snack for kids and health-conscious consumers. These pops have achieved significant retail penetration, with distribution across more than 3,000 stores nationwide. The Better Bars with Coconut Milk offer a creamy, dairy-free indulgence positioned as a premium frozen bar experience, leveraging coconut milk to deliver richness without dairy. The third pillar is a Dairy Free Yogurt Alternative, a plant-based portable tube snack introduced in November 2015 and marketed as the first dairy-free yogurt alternative tube snack available in the dairy aisle — a notable first-to-market achievement within that retail category.

All products are formulated with non-GMO ingredients and are dairy-free, making them accessible to consumers with lactose intolerance, dairy allergies, or those following plant-based diets. The brand's low-calorie positioning further broadens its appeal to health-focused shoppers seeking guilt-free snack options. Ruby Rockets targets the family and children's snack market, with particular emphasis on making vegetables and fruits more palatable and fun for younger consumers.

With a presence in thousands of retail locations across the United States, Ruby Rockets has established itself as a recognizable name in the better-for-you frozen snack category, competing on clean-label credentials, innovative formats, and broad dietary inclusivity.