Round 2 Spirits

Round 2 Spirits is a premium spirits company founded by seasoned executives who previously worked together to create and lead prominent global spirits brands. The company's mission is to develop innovative, disruptive, and iconic spirits brands that capture consumers' imagination and create memorable, shared experiences. Founded by industry veterans including Ed Brown (former CEO of Patrón Spirits), Lee Applbaum (former global marketing leader for brands like Patrón Tequila and Grey Goose Vodka), Dave Wilson (40-year wine and spirits veteran and former President International at Patrón), Brad Vassar (37 years of senior leadership experience including 15 years as COO of Southern Glazer's Wine and Spirits), and partner John Paul DeJoria (co-founder of Paul Mitchell and Patrón Tequila). The company leverages time-honored methods of artisanal production and focuses on building high-quality, world-class artisanal spirits. Their first brand, Weber Ranch Vodka, is made exclusively with Blue Weber Agave and is naturally 100% gluten, carb and additive free. The vodka is hand-harvested in Mexico and further distilled at their Weber Ranch Distillery in Texas. The company is committed to philanthropy and supports various social and environmental causes through partnerships with organizations like the Peace Love Happiness Foundation, Mentor BKB, and Selfless Love Foundation. Round 2 Spirits represents a reunion of the team that built Patrón into a $5.1 billion brand before its sale to Bacardi Limited, bringing together decades of experience in brand building, distribution, and marketing in the premium spirits industry.