Rosie Kelley

Wines That Rock (WTR) is a premier lifestyle wine company established in 2007, specializing in the development and marketing of custom-crafted, premium wines tied to world-class entertainment and media brands. Headquartered in the United States and operating in the global wine market, the company bridges the gap between pop culture and fine wine by creating branded wine collections that foster direct, meaningful connections between brands and their consumer audiences.

The company's core business model centers on IP licensing partnerships with major entertainment, media, and lifestyle brands. WTR develops scalable, consumer-driven wine programs that include custom blending, proprietary label design, and branded packaging tailored to each partner's unique identity. Notable collections produced under this model include the Fifty Shades of Grey Wine, The Bachelor Wine, Cirque du Soleil Wine, and the Downton Abbey Wine collections — each representing a distinctive fusion of fan culture and premium winemaking.

Wines That Rock is self-described as the Official Wine of Rock 'N Roll®, reflecting its origins in music culture and its founding passion for bringing the spirit of rock and roll to the wine category. The company sources wines from around the world, offering broad varietal selection to accommodate diverse branded program needs.

Beyond single-label collaborations, WTR has developed an innovative wine club model that differentiates itself from traditional subscription services. Its wine club delivers members a curated combination of globally sourced wines alongside engaging branded wines featuring its partners' identities. Active club partnerships include NPR's All Grapes Considered, TCM's Alfred Hitchcock Collection, and Investigation Discovery's My, My, My Merlot. This model is designed to drive stronger brand affinity, improve member retention, and cultivate a genuine sense of community between brand partners and their audiences.

The founders of Wines That Rock bring extensive multidisciplinary expertise to the business, encompassing over 40 years of intellectual property licensing experience, entertainment and tour management, business management, and accounting and tax management. The company also holds approximately 10 years of experience working within controlled substance regulatory frameworks, underscoring its operational sophistication in navigating wine as a regulated product category. This combination of entertainment industry depth and wine market expertise positions WTR as a uniquely qualified partner for brands seeking to enter or expand within the global wine market.