Ribbonwire Ranch

Ribbonwire Ranch is a vertically integrated, USDA Certified Organic beef snack brand rooted in the Texas Panhandle, operating on land that forms part of the historic XIT Ranch — one of the largest cattle ranches in American history. Founded in 2008 by Doug Lathem and Chad Schoonover, the company transitioned its entire operation to certified organic in 2015, encompassing every acre of land, all cattle, and all farming activities. The ranch sits on native Texas prairie in the Panhandle, where cattle graze on native grasses supplemented with organic feed grown on-site, and are finished on 100% Certified Organic feed raised by the operation itself.

The company's flagship product line consists of organic beef sticks, launched in 2024 to address a gap in the market for truly clean, traceable protein snacks. Each beef stick is made with 100% organic Texas beef, contains no added hormones, no added nitrates or nitrites, and delivers 6–8 grams of protein per serving. The products are fully traceable from pasture to package — never imported, always raised and finished on Ribbonwire's own land.

Ribbonwire Ranch distinguishes itself through complete supply chain ownership: the same families that raise the cattle also grow the organic feed and oversee the finished product. This farm-to-shelf model allows for a level of consistency, quality control, and transparency that is rare in the organic snack category. The company began shipping nationwide in 2019 and within its first year of retail expansion reached more than 4,000 store doors across the United States.

Product offerings include multiple SKUs of organic beef sticks, including Certified Organic Original and Jalapeño varieties, sold both direct-to-consumer online and through a rapidly growing retail footprint. The brand is guided by the same principle of sterling honesty and integrity enshrined in the original XIT Ranch's Rule No. 22, making ethical stewardship a core operating philosophy rather than a marketing afterthought.

Ribbonwire Ranch targets health-conscious consumers seeking clean-label, high-protein snacks with verified organic credentials, as well as retail buyers and category managers in the natural, specialty, and mainstream grocery channels. With over 140 years of land stewardship behind it and a rapidly scaling distribution network, the company represents a credible, differentiated source of premium organic beef snack products for the CPG market.