Reveal

Reveal is a functional beverage brand founded by a culinary scientist and minority female entrepreneur, built around the innovative use of avocado seed extract to create health-forward drinks. The company developed a proprietary extraction process to harvest antioxidants from avocado seeds — a byproduct that otherwise contributes to approximately 15 million pounds of weekly landfill waste. By building a dedicated supply chain around this discarded ingredient, Reveal positions itself at the intersection of food science, waste reduction, and functional nutrition.

Each bottle of Reveal contains exactly five ingredients, formulated after more than 200 recipe iterations: avocado seed extract (delivering the antioxidant equivalent of two avocado seeds per bottle), organic unfiltered apple cider vinegar, allulose (a low-calorie natural sweetener derived from figs and raisins), natural flavors, and organic malic acid. The formulation is designed to support digestion, boost immunity, and promote clear skin, while maintaining a clean, minimalist ingredient label with no artificial sweeteners, flavors, or additives.

The beverage is currently available in three distinct flavor profiles — Grapefruit Lavender, Mango Ginger, and Rose Mint — each crafted to deliver a light, refreshing taste experience. A key technical achievement of the brand is masking the typically overpowering flavor of apple cider vinegar while preserving its functional benefits, making the drink accessible to a broad consumer base.

Reveal targets health-conscious consumers seeking functional beverages with traceable, simple ingredients. The brand appeals particularly to shoppers interested in gut health, antioxidant intake, blood sugar management, and clean-label products. Its use of allulose as a low-glycemic sweetener also positions it favorably within the better-for-you and low-sugar beverage segments.

From a supply chain perspective, the company has built infrastructure to source avocado seeds — a byproduct typically discarded by food processors — and convert them into a value-added ingredient through its proprietary antioxidant extraction process. Remaining seed material is composted, contributing to a circular production model. This approach reflects both the founders' culinary science background and a commitment to reducing food waste at a commercial scale.

As a small-batch, founder-led brand, Reveal emphasizes community impact, inclusivity, and responsible business practices as core pillars alongside product quality. The company presents itself as a holistic enterprise aiming to deliver value to customers, community, and the broader ecosystem simultaneously.