Regal Brau

Regal Brau Brewing Co. is an American beer producer headquartered in Universal City, Southern California, led by President Harvey Shergill and General Manager Alex Kotlyar. The company specializes in two main product categories: light lagers under the Regal Brau brand targeting ordinary American consumers for daily consumption, and sweet fruit-flavored fermented malt beverages under the CJ brand. Founded in 1963, the brand was originally sold in refillable bottles and classic cans, and today their premium lagers are distributed across 6 different countries and throughout the United States. The company's business strategy focuses on partnering with large grocery chains to produce private label light lager beer brands at competitive margins, while maintaining direct sales of Regal Brau products primarily in Wisconsin and surrounding Midwest states where the brand has historical market presence. Their operations emphasize low overhead costs while maintaining quality standards, with General Manager Alex Kotlyar actively traveling to various grocery chain store locations in California to support private label product sales and ensure product quality. The company actively seeks new private label opportunities through trade shows and direct sales calls to grocery chain buyers, positioning themselves as a reliable partner for retailers seeking quality beer products at competitive pricing.