Ready, Set, Food!

Ready. Set. Food! is a pediatric nutrition brand specializing in early allergen introduction systems designed to help reduce the risk of food allergies in infants and young children. Founded in 2017 by Dr. Andrew Leitner, a board-certified physician in Anesthesiology and Pain Management, and co-founder Daniel Leitner, the company was inspired by a personal experience with life-threatening food allergies and developed in collaboration with leading pediatricians, allergists, and food scientists. The company's mission is to help babies have healthier futures free from the limitations of food allergies by making early and sustained allergen exposure safe, simple, and convenient for families. Ready. Set. Food! offers a staged, guided allergen introduction system that aligns with recommendations from the 2020 USDA Dietary Guidelines for Americans and prominent medical associations including the NIH, AAP, and AAAAI. These guidelines support introducing common food allergens as early as 4 months of age. The product line is structured into three progressive stages. Stage 1 introduces the top three allergens — peanut, egg, and milk — one at a time over the first 30 days, suitable for babies as young as 4 months. Stage 2 maintains consistent daily exposure to those same three allergens and is recommended for at least two months of sustained use. Stage 3 expands allergen exposure to all nine top allergens, adding cashew, almond, walnut, sesame, soy, and wheat to the existing peanut, egg, and milk profile. These nine allergens collectively account for approximately 90% of childhood food allergies. Products are offered as pre-measured daily Mix-in packets that dissolve easily into bottles or food, as well as allergen-inclusive baby foods that incorporate top allergens directly into wholesome, ready-to-eat bites. All products are made exclusively with organic, real food ingredients, are unsweetened, and contain no artificial additives. Ready. Set. Food! holds Clean Label Project certification, reflecting a commitment to product safety, quality, and transparency. Products are regularly tested to ensure safety standards appropriate for infant consumption. The brand is particularly focused on high-risk infants, including those with eczema, who face a one-in-three chance of developing food allergies. By providing a structured, evidence-based system, the company aims to remove the complexity and time burden that often prevents parents from maintaining the consistent allergen exposure necessary to support long-term tolerance development.