Rare Fare Foods, LLC, a PepsiCo company (PepsiCo Foods)

Good Warrior is a consumer-facing protein snack brand producing high-protein, on-the-go food products designed for active, busy lifestyles. The company's core product lineup includes Beef Sticks and Protein Bars, marketed under the brand promise of delivering convenient, great-tasting nutrition with minimal effort. Beef Sticks are available in Original and Jalapeño Pepper varieties, formulated with naturally occurring ingredients such as cultured celery extract and sea salt, positioning the products within the cleaner-label snack segment. Each product is formulated to deliver at least 10 grams of protein per serving, making them suitable for consumers seeking portable, functional snack options whether for athletic performance, busy work schedules, or general on-the-go nutrition. Good Warrior targets health-conscious consumers who demand both convenience and taste, encapsulated in its brand tagline 'Really Good Food for Really Busy Humans.' The brand competes in the rapidly growing better-for-you snack category, which includes meat-based snacks and protein bars. Its emphasis on clean ingredients — avoiding artificial preservatives and leveraging naturally derived curing agents — aligns the brand with broader consumer trends toward transparency and minimal processing. The company's dual-product strategy of shelf-stable meat snacks and protein bars allows it to appeal across multiple snacking occasions and retail channels. Good Warrior positions itself with a playful, direct-to-consumer tone, suggesting strong brand identity and potential presence in natural, specialty, and conventional grocery retail channels as well as direct-to-consumer e-commerce.