Rare Brew

Rare Brew is a specialty tea company based in Indianapolis, Indiana, that crafts wildly delicious loose-leaf teas and zero-proof sparkling tea beverages. Founded by a team of tea connoisseurs, the company focuses on bringing specialty tea to the masses with approachable flavors that eliminate the intimidation factor often associated with premium teas. Their product line includes two main categories: premium loose-leaf teas and zero-proof sparkling tea drinks. The loose-leaf collection features innovative flavor combinations such as Blueberry Acai Mojito, Green Tea Piña Colada, Bourbon Ginger Pear, Dark Chocolate Cherry, Matcha Mind Control, and Raspberry Pomegranate. These teas are crafted with high-quality ingredients including various tea bases (black, green, white), natural fruit flavors, herbs, and botanicals, with no fillers or plastic components. Their zero-proof sparkling tea line offers refreshing alternatives to alcoholic beverages, featuring flavors like Peach Tree Hops, Pineapple Melon, Passionfruit Tangerine, and Cherry Lime. The company serves health-conscious consumers seeking flavorful, antioxidant-rich beverages that provide sophisticated taste experiences without the complexity of traditional tea terminology. Rare Brew emphasizes accessibility and enjoyment over tea snobbery, making premium tea experiences available to everyday consumers. They offer various product formats including individual teas, sample collections, variety packs, and even kegs for larger servings. The company operates through direct-to-consumer e-commerce sales and wholesale distribution, targeting both individual consumers and retail partners in the specialty beverage market.