Proyecto Diaz Coffee

Proyecto Diaz Coffee is a family-owned coffee roasting company based in Oakland, California, with deep roots in coffee agriculture dating back to the early 1900s. The company was founded in 2014 with a mission to rebuild farms and legacies, starting with their family farm El Carmen in the lush mountains of Oaxaca, Mexico. The Diaz family has been cultivating coffee for over 70 years, with grandfather Juan Leovigildo Diaz dedicating his life to coffee farming on El Carmen. Proyecto Diaz sources and roasts coffee from various farms across Latin America, focusing on small producers who share similar stories of heritage and dedication. The company operates with a unique social impact model, reinvesting 10% of their profits back into rebuilding projects on their family farm and partner farms throughout Latin America. They serve the specialty coffee industry with direct-trade relationships, ensuring fair compensation for farmers while delivering high-quality, ethically-sourced coffee to consumers. Their roastery operations are based in the Bay Area, serving both retail customers through their online shop and wholesale partners including cafes, restaurants, and other businesses. The company emphasizes cultural heritage, sustainability, and community development, working to make coffee farming a viable livelihood for small producers. They offer various coffee products including single-origin coffees, blends, and seasonal offerings, all roasted with attention to quality and traceability. Proyecto Diaz has established itself as a leader in the direct-trade coffee movement, bridging the gap between coffee producers and consumers while maintaining strong connections to their Mexican heritage and Oakland community.