Prokell

Prokell Publicity is a boutique public relations and media communications firm founded and led by Suzi Prokell, an award-winning PR practitioner with over 30 years of experience developing and executing targeted media campaigns. The firm specializes in earned media strategy, publicity campaign development, and brand amplification for a wide range of clients spanning consumer goods, retail, food and beverage, high technology, healthcare, legal, finance, hospitality, entertainment, and non-profit sectors. Prokell Publicity serves organizations of all sizes, from early-stage startups to multinational corporations, delivering customized PR programs built around each client's specific goals and budget. Core service offerings include full campaign development, which encompasses the creation of targeted media lists, press releases, media advisories, corporate backgrounders, executive biographies, product fact sheets, and editorial calendar reviews. The firm pursues planned feature and review opportunities, manages product launches, and disseminates newsworthy company developments to reinforce brand recognition in the marketplace. Prokell Publicity also offers social media marketing management across platforms including Twitter, Facebook, Instagram, YouTube, and LinkedIn, as well as planning and coordination of media and analyst tours with contacts at high-profile industry publications and research firms. Event planning services cover grand openings, ribbon cuttings, fundraisers, product introductions, and anniversary celebrations. The firm additionally assists clients with case studies, white papers, and byline article development for submission to targeted publications. A notable differentiator is the JumpStart PR Workshop, a hands-on, half-day training program designed for companies with limited PR budgets. This flat-fee workshop equips clients with the tools, templates, and knowledge needed to independently execute a basic PR program, including news release templates, editorial calendars, target contact lists, and five post-workshop consultation hours. Suzi Prokell has secured client coverage in top-tier national outlets including Bloomberg, USA Today, The Wall Street Journal, The New York Times, People, Associated Press, Good Morning America, TODAY, CNN, and NBC Nightly News, among others. Her own expertise has been recognized in The Chicago Tribune, Forbes, Adweek, and Kiplinger's Personal Finance, and she is featured in the nationally used college marketing textbook Promote Like a Pro. The firm is based in the Fort Worth, Texas area and operates with a reputation for speed, attention to detail, and consistent delivery of impactful media results.