Primal Sweets LLC

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About

Primal Sweets LLC is a specialty food manufacturer focused on creating high-protein marshmallows made with clean, thoughtfully sourced ingredients. The company was founded by Isabel McNeill as a convenient and delicious way to increase protein intake while minimizing empty calories. Their signature protein marshmallows contain 25 grams of protein with zero added sugar, made using grass-fed whey protein isolate, grass-fed bovine gelatin, cacao powder, allulose, and dates. The products are free from soy, seed oils, and sugar alcohols, positioning them as a guilt-free snack option in the health and wellness market. Primal Sweets offers multiple flavors including vanilla and pumpkin spice varieties, with chocolate-covered options available. The company serves health-conscious consumers, fitness enthusiasts, and individuals following paleo or clean eating lifestyles. Their products are available through direct-to-consumer online sales via their e-commerce platform and select retail locations including Ken's Market Queen Ann and Hero Ace Hardware in the Seattle area. The brand emphasizes the nutritional benefits of grass-fed ingredients, noting that grass-fed whey protein contains higher amounts of omega-3 fatty acids, vitamin A, and vitamin E compared to conventional alternatives. Primal Sweets has established a social media presence on platforms like TikTok and Instagram to engage with their target demographic and showcase their products.

Services & Capabilities

Primal Sweets specializes in manufacturing high-protein confectionery products for the consumer packaged goods industry, with core capabilities in clean-label formulation using grass-fed whey protein isolate and bovine gelatin. The company has developed proprietary recipes that eliminate common allergens and unwanted ingredients like soy, seed oils, and sugar alcohols while maintaining taste and texture. Their manufacturing process incorporates natural sweeteners like allulose and dates, and they have expertise in chocolate coating applications. The company operates direct-to-consumer e-commerce fulfillment and has established retail distribution partnerships in the Pacific Northwest market. They demonstrate capabilities in social media marketing and brand building within the health and wellness segment.

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