Popoff

Popoff is a Canadian beverage company based in British Columbia, specializing in better-for-you, functional craft sodas. Founded by Jenn Orr as a tribute to her late father, Popoff's mission is to make healthy, delicious beverages accessible to everyone. The company offers a range of sodas that are low in calories (30 per can), low in sugar (5g), and packed with prebiotic fiber, vitamins (B6 & B12), and minerals (magnesium). Popoff's products are made with real fruit, purposeful ingredients, and contain no artificial preservatives, sweeteners, colors, or flavors. The brand's flagship flavors include Variety Pack, Peach, Mango Passionfruit, and Elderflower, all crafted to deliver iconic taste and functional benefits. Popoff positions itself as a guilt-free alternative to traditional sodas, appealing to health-conscious consumers, diabetics, and those seeking vegan, low-sugar, and prebiotic options. The company distributes its products direct-to-consumer via its website and is expanding into retail locations across Canada. Popoff's story is rooted in personal health and wellness, aiming to shift natural foods from niche to norm. The brand is active on social media and engages with its community through the 'Soda Squad.' Notable for its transparency and customer testimonials, Popoff is quickly gaining recognition in the Canadian CPG beverage space.\n\nKey products: Variety Pack, Peach, Mango Passionfruit, Elderflower.\nKey features: Prebiotic fiber, low sugar, vitamins & minerals, nothing artificial, vegan.\nFounded: After 2022 (inspired by the founder's personal story).\nIndustries served: Functional beverages, CPG, health & wellness.\nDistribution: Direct-to-consumer, retail expansion in Canada.\nNotable clients: Not specified.