Playdate

Playdate is a California-based beverage brand specializing in non-alcoholic, hemp-infused rosé wine. The company crafts a premium rosé experience using California-grown grapes infused with hemp-derived THC, positioning itself at the intersection of the cannabis beverage and non-alcoholic wine markets. Each bottle contains 15mg of THC, delivering 3mg per standard serving, and is formulated to provide a measured, elevated drinking experience without alcohol or its associated side effects such as hangovers. The product is designed for adult consumers aged 21 and older and is sold direct-to-consumer via an age-verified online checkout process, with orders shipped directly to customers' doors in compliant, discreet packaging. Playdate targets the modern wellness-conscious and social consumer who seeks sophistication and a relaxed, celebratory experience without traditional alcohol consumption. The brand emphasizes quality and transparency, subjecting every batch to third-party laboratory testing for purity, potency, and consistency, with certificates of analysis made publicly available for each product. The rosé is described as crisp, balanced, and lower in calories than conventional wine — approximately half the calories of a standard rosé — making it appealing to health-aware drinkers. The brand's identity centers on social connection and mindful celebration, appealing to consumers who want a refined yet playful alternative to alcoholic beverages. Playdate operates within the emerging hemp-derived THC beverage category, which is distinct from traditional cannabis markets and governed by hemp regulations. The company's direct-to-consumer model allows it to reach consumers across eligible U.S. states, with eligibility confirmed at the point of purchase.