Pimentae

Pimentae is a UK-based premium tequila cocktail company founded in 2021 by Wynter and Alice, two university friends who were inspired by their trip to Mexico in 2018. The company specializes in crafting bar-quality margaritas using premium agave spirits and ethically sourced natural ingredients. Their product range includes award-winning spicy, cucumber, Tommy's, and grapefruit margaritas available in multiple formats including 50cl bottles, 125ml cans, 5L bag-in-box systems, and gift hampers. Pimentae serves the consumer packaged goods industry with sustainable, 100% plastic-free, recyclable packaging and fully vegan products made in the UK. The company has grown from a bootstrapped startup to being stocked in over 800 locations across the UK, including major retailers like Waitrose, John Lewis, Ocado, and Selfridges. They have raised £1.5m in funding to support European expansion and domestic growth. Pimentae has received significant media coverage from BBC, Harper's Bazaar, Business Insider, and other major publications, and maintains a 4.5-star rating on Trustpilot with over 211 reviews. The company operates with a team of seven women and continues to focus on quality, innovation, and growing the tequila cocktail category in the UK and European markets.