PhoLicious LLC

PhoLicious LLC is a premium instant Asian cuisine company that specializes in authentic Vietnamese pho and other Asian comfort foods. Founded by Joseph and Anh Trousdale, the company gained national recognition after appearing on Shark Tank Season 16. PhoLicious redefines instant meals by using real ingredients including beef tallow and rendered chicken fat to create restaurant-quality flavors in minutes. Their product line includes authentic instant pho in beef, chicken, and vegetarian varieties, premium ramen bowls, and upcoming pad thai stir-fry bowls. The company serves the consumer packaged goods industry with products available in major retailers including Walmart, Sam's Club, HEB, Kroger, Target, Amazon, Stop & Shop, Albertsons, and other national chains. PhoLicious differentiates itself in the instant meal market by crafting products with authentic family recipes, premium ingredients, and genuine care, avoiding shortcuts and powders commonly used by competitors. Each bowl includes authentic touches like hoisin sauce, sriracha, dried green onions, and chopsticks for a complete restaurant experience. The company has achieved significant retail growth with 8-10X ROAS through strategic TV advertising and has been recognized as one of RangeMe's Top 50 Food & Beverage Brands and a 2025 Core-Mark Curated winner. Their mission focuses on bringing authentic Asian comfort food to consumers anywhere, anytime, while maintaining the highest quality standards in the instant meal category.