Penguin PR

Penguin PR is a UK-based public relations, communications, and content agency serving ambitious organisations across a range of sectors. Founded and led by former journalists, the agency brings editorial expertise and established media relationships to every client engagement, positioning itself not as an external vendor but as an integrated extension of the client's own team.

The agency offers a comprehensive suite of communications services designed to help organisations define their voice, strengthen their reputation, and build meaningful connections with key audiences. Core service areas include communications strategy, copywriting, press release writing and distribution, crisis communications, and awards entry writing. This breadth allows Penguin PR to serve clients at every stage of their communications journey, from initial message development through to sustained media presence and reputation management.

Strategic communications and stakeholder engagement form a central pillar of the agency's offering. The team works with organisations to align internal and external messaging, helping clients communicate clearly and confidently with employees, customers, stakeholders, and the broader public. This consultative approach ensures that communications activity is grounded in a clear strategic framework rather than ad hoc activity.

Copywriting services span a wide range of formats and channels, including website copy, thought leadership articles, newsletters, and campaign content. The agency emphasises producing copy that is both audience-focused and search-optimised, helping clients achieve visibility as well as engagement.

Crisis communications is another specialist capability. The team provides experienced counsel and practical guidance when organisations face reputational pressure, helping clients respond with clarity and confidence under difficult circumstances.

Penguin PR also offers dedicated support for awards submissions, helping organisations identify and articulate their achievements in ways that resonate with judging panels. This service reflects the agency's broader strength in storytelling and narrative construction.

Geographically, the agency has a particular focus on Derby and the surrounding region, where it has spent years championing local businesses, manufacturers, start-ups, charities, and schools. Its team's background in regional journalism has resulted in trusted relationships with local and regional newsrooms, giving clients direct access to meaningful earned media coverage. While rooted in Derby, the agency's services are applicable to organisations operating at national scale as well.