Parsons Public Relations

Parsons Public Relations is a boutique public relations and media strategy firm specializing in consumer lifestyle and entertainment media relations. Founded by Jennifer Parsons, a passionate and connected media strategist with over eleven years of experience, the company provides strategic counsel and develops in-depth media strategies for global brands across various industries. The firm has extensive experience in executing high-profile integrated campaigns with earned media at the center, covering new product releases, celebrity media days, influencer relations, and key sales moments. Parsons PR has successfully garnered placements in top-tier media outlets including People, OK! Magazine, Us Weekly, HuffPost, JustJared, E! Online & E! News, Popsugar, The Coveteur, Yahoo!, AOL, Forbes, Elite Daily, Bustle, The Daily Meal, Delish, House Beautiful, and Fortune. The company's founder previously served as reddit's PR Manager and maintains expertise in digital trends and pop culture. Services include providing strategic counsel on media results, developing comprehensive media strategies across earned, paid and owned channels, brainstorming with an earned media lens, managing celebrity talent and influencer partnerships including contract development and negotiations, training spokespeople, and overseeing development of media materials and key messaging. The firm focuses on helping clients achieve media coverage that reaches their core consumer demographic through strategic media relations and integrated campaign execution.