Packaging Chic

PackagingChic is a packaging consulting, production management, and education firm founded in 2007 and based in San Diego, California. Led by founder Sharon Eucce, a packaging production advisor with over 40 years of experience in print and packaging, the company serves product-based brands across North America with a full spectrum of custom packaging services — from initial concept and specification development through final production and delivery.

The firm functions as an outsourced packaging department or concierge service for established and growing brands, helping them source and produce quality custom packaging that aligns with their brand identity and drives retail sales. PackagingChic has worked with well-known clients including Birchbox, Stitch Fix, Every Man Jack, John Kelly Chocolates, and Bare Escentuals, spanning categories such as beauty, specialty food, wine and spirits, and confectionery.

On the technical side, PackagingChic offers strategic packaging consulting covering cost and supplier quote analysis, material selection and specification guidance, structural development and dieline planning, packaging process strategy, and comprehensive packaging audits. These services are designed to help brands understand their current packaging situation and identify opportunities for improvement, cost savings, or supplier optimization.

For print production, the company manages the end-to-end process including graphics coordination, production art and print-ready file management, production management and timeline oversight, and finished goods delivery. Product categories handled include unit cartons, rigid boxes, ecommerce and DTC packaging, influencer kit packaging, and kitting and assembly coordination. This makes PackagingChic a strong fit for brands launching new SKUs, scaling their operations, or managing complex multi-component packaging programs.

Beyond consulting and production, PackagingChic offers education and training services tailored to entrepreneurs, brand founders, and packaging teams. Offerings include packaging curriculum development for entrepreneur programs, group workshops, and one-on-one founder coaching. Sharon Eucce is also the author of the Amazon best-seller 'Your Amazing Itty Bitty Guide to Packaging Made Simple,' a practical resource for brands at any stage of their packaging journey. She additionally supports packaging education through guest lectures and advisory roles at Cal Poly San Luis Obispo's Graphic Communication program.

PackagingChic differentiates itself through its founder's deep blend of design sensibility and technical production knowledge, its established supplier network, and its ability to provide clarity and structure to a process that is often opaque for brand teams. The company is particularly well-suited to CPG brands in beauty, specialty food, and gifting that need experienced external support to manage packaging complexity without building an in-house team.