Ourcart

Ourcart is a purchase intelligence and promotions platform designed to help consumer packaged goods brands and retailers connect digital marketing spend to real-world in-store sales results. The platform operates at the intersection of shopper marketing, verified receipt data, and digital cashback rebates, enabling brands to run purchase-based campaigns with measurable, trustworthy outcomes across any retailer and any market.

At its core, Ourcart processes consumer receipts submitted after in-store purchases, extracting SKU-level, retailer-level, and basket-level data with high accuracy. This structured purchase intelligence allows brands to understand exactly what sold, where it sold, and how promotional incentives influenced shopper behavior — closing the attribution gap that exists between online advertising and offline retail transactions.

The platform supports the full lifecycle of a shopper marketing campaign. Brands can launch digital cashback rebate offers to acquire new shoppers and incentivize trial, then measure the actual shelf velocity and repeat purchase rates those offers generate. Because every payout is gated behind validated purchase verification, the system ensures only real, eligible transactions are rewarded. This built-in fraud prevention layer — including duplicate detection and abuse monitoring — protects promotional budgets at scale and provides finance and operations teams with a reliable source of truth alongside marketing.

Ourcart's technology emphasizes automated, real-time processing, eliminating manual handling of receipt adjudication and enabling rapid consumer payouts. The platform is positioned as a single data foundation capable of supporting diverse use cases including customer acquisition campaigns, loyalty program management, promotional lift measurement, and cross-retailer purchase analytics. Its ability to aggregate verified purchase data across retailers and markets makes it particularly valuable for CPG brands seeking to optimize trade and shopper marketing investments with evidence-based insights rather than proxy metrics like clicks or impressions.