Original Crumbs

Original Crumbs Bakeshop is a gourmet cupcake and cookie brand founded by Mia and Jason Bauer, originally launched in 2003 on the Upper West Side of Manhattan, New York City. The company is credited with pioneering the gourmet cupcake craze in the United States, introducing a style of oversized, elaborately decorated cupcakes that combined creative fillings, signature cream cheese frosting, mix-ins, and a wide variety of toppings. At the height of its original popularity, Crumbs was selling more than one million cupcakes every month and had grown into a nationally recognized brand with a devoted following. After the Bauers sold the business in 2012, the brand eventually closed all retail locations by 2016 under new ownership. However, the original founders have since recaptured and relaunched the brand, bringing Crumbs back to consumers nationwide through direct-to-consumer e-commerce and shipping. The relaunched business offers its world-famous cupcakes along with a new line of cookies inspired by the iconic cupcake flavors, with nationwide shipping available and free shipping promotions offered to customers. The product lineup features more than 75 flavors, including signature oversized cupcakes that are approximately twice the size of a standard cupcake, as well as a colossal cupcake format that can serve up to six people. All products are made by hand, maintaining the artisan approach that defined the brand from its inception. The company ships directly to consumers across the United States, targeting dessert lovers, gift buyers, and longtime fans of the original bakeshop. Same-day delivery is also available to customers in the New York area. The brand has received celebrity attention and significant press coverage, reinforcing its status as a culturally notable name in the specialty baked goods category. Crumbs positions itself as a premium, indulgent dessert brand with a strong heritage story and a loyal consumer base eager to reconnect with the product.