ONI

ONI is a London-based food brand specialising in freshly crafted onigiri — traditional Japanese rice balls — made daily and sold across multiple market locations throughout the city. Founded by three friends who grew up in Hong Kong where onigiri was a childhood staple, the company was established to bring authentic, high-quality, and affordable Japanese rice balls to the UK market. What began as a small test at a local market in early 2024 rapidly expanded to nine weekly market locations, prompting the founders to transition full-time into the business. ONI operates at prominent London markets including Canopy Market, Lloyd Park Market, Greenwich Market, Victoria Park, Chatsworth Market, and Broadway Market, maintaining a consistent weekly presence across the city. The company places a strong emphasis on ingredient quality and sourcing integrity. All onigiri are made using Yumepirika rice, a premium Japanese variety freshly milled exclusively for ONI by The Rice Factory in London. Fish is sourced directly from Billingsgate Market, London's oldest and busiest wholesale fish market, ensuring freshness and traceability. Sauces and seasonings, including their signature teriyaki, are produced in-house in small batches and are noted to be gluten free. Beyond retail market sales, ONI offers event and corporate catering services, supplying freshly made onigiri for office lunches, private parties, and corporate events with a minimum order of 60 units. Volume-based pricing tiers make the offering accessible for both smaller gatherings and large-scale events. The brand targets urban consumers, corporate clients, and event organisers seeking distinctive, fresh, and authentic Japanese street food alternatives in the London food market.