Oh So Easy

Oh So Easy! is a consumer packaged goods brand specializing in globally inspired baking mixes crafted in collaboration with third-culture and immigrant chefs. Co-founded by Filipina-Americans Ava Lichauco and Bianca Fernandez, the company was built on a mission to bring bold, heritage-driven flavors to home bakers through accessible, foolproof baking mix products. The brand sits at the intersection of cultural storytelling and convenience, offering consumers a way to experience authentic global flavors without requiring advanced culinary skills or hard-to-find specialty ingredients.

The company's product lineup is developed through partnerships with notable chefs from diverse culinary backgrounds. Each product is co-created with a specific chef partner whose heritage and personal story inform the flavor profile. Current offerings include an Ube Blondie Mix co-created by Bianca Fernandez, drawing on the nutty, vanilla-coconut flavor profile of Filipino purple yam (ube); a Miso Caramel Brownie Mix co-created with chef Pichet Ong; and a Spiced Yellow Cake Mix developed alongside chef Fadi Odeh. This chef-partnership model serves as a key brand differentiator, lending culinary credibility and cultural authenticity to each SKU.

From a product formulation standpoint, Oh So Easy! mixes are designed for maximum convenience — typically requiring only a handful of common pantry staples such as oil, eggs, and water, with the brand pre-sourcing and pre-portioning specialty ingredients into the mix itself. The Ube Blondie Mix, for example, incorporates real ube powder, purple sweet potato powder, and ube extract to deliver an authentic flavor and naturally vibrant purple color without artificial dyes. Recipes are designed to be completed in under one hour without the need for a stand mixer or specialized equipment.

The brand targets home bakers, food enthusiasts, and multicultural consumers seeking globally inspired baked goods that feel approachable and celebratory. Products are sold direct-to-consumer via the brand's e-commerce website, with free shipping offered on qualifying orders. Oh So Easy! has received notable media coverage, indicating growing brand awareness in the specialty food and emerging CPG space.

The company's team spans product development, graphic design, and operations, reflecting a structured small-business infrastructure with dedicated roles across creative and logistical functions. Bianca Fernandez serves as Co-Founder and Head of Research and Development, working directly with each chef partner to develop and refine all product formulations from scratch. The brand's identity is rooted in community, cultural pride, and the joy of baking, positioning it as a purpose-driven emerging brand in the specialty baking mix category.