OFTN

OFTN (Out for the Night) is a consumer beverage brand specializing in hydrating cocktail and mocktail drink mixes designed to let consumers celebrate without the typical next-day consequences. The company produces low-calorie, electrolyte-enhanced powdered drink mix packets that function as both cocktail mixers and standalone mocktail beverages, targeting health-conscious social drinkers, sober-curious consumers, and active lifestyle enthusiasts. Each single-serve 8-gram packet is formulated with sodium, potassium, and magnesium electrolytes alongside vitamins B and C, delivering a full cocktail experience at only 20 calories per serving with a low-sugar formula and no artificial colors or ingredients. The brand positions itself firmly against conventional cocktail mixes, which it characterizes as high-sugar, nutritionally empty products. OFTN's current product lineup includes two flagship flavors — Watermelon Margarita, a juicy watermelon and citrus blend with sea salt designed for tequila, vodka, or sparkling water pairings, and Yuzu Ginger Mule, a complex Japanese yuzu and ginger profile suited for vodka, gin, or sparkling water. Products are available in 12-, 24-, and 36-packet sizes through the brand's direct-to-consumer e-commerce platform, with a Subscribe & Save option offering recurring discounts. A Happy Hour Bundle combining both flavors is also offered. The brand targets social occasions including pool days, girls' nights, bachelorette parties, brunches, dinner parties, and date nights. OFTN has received media coverage from outlets including Forbes, BuzzFeed, Well+Good, Refinery29, and Cosmopolitan, and has accumulated over 2,400 five-star consumer reviews with a 4.9-star average rating. The product appeals broadly to consumers seeking functional, occasion-ready beverages that deliver real fruit flavor, hydration benefits, and versatility as both alcoholic mixers and non-alcoholic drinks. The brand sells direct-to-consumer with free shipping sitewide and a 30-day satisfaction guarantee.