Nudie

Nudie is Australia's number one chilled juice brand, producing fresh, not-from-concentrate fruit juices and blended drinks for the retail consumer market. Founded nearly two decades ago at a kitchen table in Balmain, Sydney, with little more than a blender and some fresh fruit, the company has grown from selling 40 bottles in its first week to producing over one million nudie juices every month. Headquartered at what the team affectionately calls 'the purple palace,' Nudie has built a strong reputation in the Australian chilled beverage category through a commitment to simplicity and minimal processing. All Nudie products are made from not-from-concentrate juice, meaning fruit is juiced and pasteurised without any water removal, reconstitution, or the addition of artificial additives. This straightforward approach distinguishes the brand from many competitors in the juice category who rely on concentrate-based processes involving high-heat evaporation, water reconstitution, and extended frozen storage. Nudie was a category pioneer, becoming the first brand to launch a 100% juice range under its 'nothing but' product line and the first to introduce a kids' juice made entirely from fruit using not-from-concentrate methods. The company's product range is positioned in the chilled refrigerated segment, targeting everyday consumers seeking fresher, cleaner juice options. Despite setbacks — including a factory fire in 2004 that destroyed their production facility — the company demonstrated resilience by returning to full operation within six weeks. Nudie distributes its products across major Australian retail channels and maintains a broad national presence in the chilled beverage aisle. The brand's scale, heritage, and focus on minimal-ingredient, pasteurised-only juice processing make it a notable player in the Australian fresh juice and chilled drinks market.