Noodo

Noodo is a premium jarred pasta sauce brand founded by Liana Krasnow, inspired by traditional Italian home cooking passed down through her Nonna. The brand name derives from the Italian word 'nudo,' meaning 'naked,' reflecting the company's commitment to clean, minimalist ingredient lists and transparent sourcing. Every jar of Noodo sauce is crafted using a Nonna-style tomato preparation method — tomatoes are peeled and slow-simmered for hours to develop natural sweetness and a smooth, balanced base. The brand differentiates itself from conventional jarred sauces through the addition of grass-fed bone broth, which contributes a depth of flavor and richness not typically found in shelf-stable pasta sauces. Noodo's current product lineup includes three distinct SKUs: Smooth Tomato Sauce, a silky and light option suited for weeknight pasta dishes; Chunky Tomato Sauce, a heartier texture designed for meatballs, lasagna, and layered preparations; and Smooth Vodka Sauce, a creamy yet balanced option. All three products are available individually or bundled as a Variety Pack. Key product attributes include slow-simmered preparation, grass-fed bone broth finishing, extra virgin olive oil, and no added sugar — positioning the line firmly in the better-for-you premium sauce segment. Noodo targets health-conscious consumers and home cooks seeking a pantry staple that bridges culinary tradition with modern nutritional awareness. The brand is sold direct-to-consumer via its own e-commerce platform with free shipping incentives above a minimum order threshold. As a founder-led, mission-driven brand rooted in family culinary heritage, Noodo competes in the growing premium pasta sauce category alongside other artisan and better-for-you sauce brands seeking to disrupt conventional jarred sauce offerings at retail and online.