NOMIO

Nomio is a sports nutrition brand that produces a clinically formulated performance shot designed for endurance athletes engaged in high-intensity training and competition. The flagship product is a 60ml liquid shot built around isothiocyanates (ITCs), naturally occurring bioactive compounds derived from cruciferous vegetables such as broccoli. The formula is designed to deliver ITCs in a highly bioavailable form, with each shot providing an ITC concentration equivalent to approximately 2.5–3 kg of raw broccoli — a quantity that would be impractical to obtain through normal dietary intake.

The science underpinning Nomio draws from over eight years of endurance performance research conducted at leading Swedish universities. The company was developed by the same research team credited with discovering nitrate's role in exercise physiology, lending significant scientific credibility to its formulation. The product's mechanism of action centers on the NRF2 cellular pathway, which plays a key role in the body's response to physiological stress, redox balance, and mitochondrial function during intense physical activity. By supporting NRF2 activation through ITC delivery, Nomio aims to reduce lactate accumulation during hard efforts, lower oxidative stress, improve time to exhaustion, accelerate training adaptations, and enhance day-to-day recovery.

The product is made from three organic ingredients, positioning it as a clean-label option within the performance nutrition category. It is targeted primarily at elite and competitive endurance athletes across running, cycling, triathlon, and ultramarathon disciplines. The brand has secured endorsements and usage among a notable roster of high-performance athletes, including an Olympic 1500m champion, an Ironman World Champion, cycling world champions, and sub-2:10 marathon runners. Professional cycling teams such as the Pinarello Q36.5 Pro Cycling Team have also integrated the product into their training protocols.

Nomio is positioned for use prior to hard training sessions and on race day, with recommended protocols varying based on session intensity. The brand occupies a niche at the intersection of sports science research and functional nutrition, differentiating itself from conventional sports supplements through its emphasis on peer-reviewed clinical evidence and a precise, minimal-ingredient formulation. Its target market includes serious endurance athletes seeking scientifically substantiated performance and recovery support.