No Ceremony

No Ceremony is a consumer beverage brand founded by cousins Ryan and Adam, whose family established Chicago's first sushi bar nearly 60 years ago. Drawing on four generations of Japanese food and hospitality heritage, the company channels that legacy into a modern, accessible matcha product line. The flagship offering is an Oat Milk Matcha Latte — a ready-to-enjoy beverage made with rich Japanese matcha, creamy oat milk, and a measured level of sweetness. The product is designed to bring the quality and tradition of matcha into everyday routines without the complexity or ritual typically associated with Japanese tea ceremony culture, hence the brand name 'No Ceremony.' The Oat Milk Matcha Latte is sold directly to consumers via the brand's e-commerce storefront at $21.99, available in 4-pack and 12-pack configurations, with free shipping offered. The brand positions itself in the premium ready-to-drink or ready-to-prepare matcha beverage segment, targeting health-conscious consumers who appreciate quality ingredients and Japanese culinary tradition but seek convenience in their daily lives. No Ceremony differentiates itself through its authentic family heritage in Japanese cuisine, its use of genuine Japanese matcha, and its focus on clean, simple ingredient combinations. The brand accepts a wide range of payment methods including major credit cards, Apple Pay, Google Pay, PayPal, and Shop Pay, indicating a fully functional direct-to-consumer retail operation. With roots in Japanese hospitality spanning multiple generations, No Ceremony represents a bridge between centuries-old matcha tradition and the modern American consumer lifestyle.