Nine Banded Whiskey

Nine Banded Whiskey is an Austin, Texas-based spirits brand producing a range of American bourbon whiskeys. Founded in 2014 by a group of friends with a vision to craft whiskeys as pure and distinct as the Texas landscape, the company has grown into a recognized name in the premium bourbon category. The brand draws its name and identity from the nine-banded armadillo, the iconic Texas state animal, and pays homage to the legendary Armadillo World Headquarters, a celebrated Austin music venue of the 1970s that embodied the spirit of community and togetherness.

The company's core product lineup includes a Straight Bourbon and a Wheated Straight Bourbon, both launched in 2019. These expressions are crafted to reflect the bold character of Texas while maintaining a broad, approachable appeal. In 2020, the company expanded its portfolio further with the introduction of a Cask Strength Wheated Straight Bourbon, a high-proof expression that has earned significant industry recognition. The Wheated Straight Bourbon received a Silver Medal at the 2020 San Francisco World Spirits Competition, while the Cask Strength Wheated Straight Bourbon earned a Double Gold Medal at the 2021 San Francisco World Spirits Competition — a distinction that places it among the top-rated spirits in its category.

Nine Banded Whiskey has built a strong brand identity rooted in Texas culture, community, and the belief that shared experiences and diverse perspectives make life richer. This ethos has translated into strategic partnerships and brand collaborations, most notably its designation as the Official American Bourbon Partner of the Los Angeles Rams beginning in 2019, significantly broadening the brand's national visibility and reach beyond Texas.

The company targets both on-premise and off-premise retail channels, appealing to bourbon enthusiasts, casual whiskey drinkers, and consumers who value craft spirits with a strong regional identity. Its Austin heritage and community-driven messaging position it competitively within the growing American craft and premium bourbon segment.