New Theory Ventures

New Theory Ventures is an evergreen venture fund and catalyst organization focused on investing in women and diverse founders across the consumer and innovation landscape. Founded by Nikki Eslami, a non-white female entrepreneur who experienced firsthand the systemic underfunding and underrepresentation prevalent in the venture capital ecosystem, the firm was established with a clear mission: to direct capital toward underserved founders who are shaping the next generation of brands and businesses. The fund operates as an evergreen structure, meaning it is not bound by the traditional time-limited fund cycles common in venture capital, allowing for longer-term, more flexible investment relationships with portfolio companies. New Theory Ventures describes its investment approach through four targeted tiers, positioning itself as more than a traditional fund — it serves as a venture catalyst that actively amplifies and accelerates the founders it backs. The firm draws on compelling market data to support its thesis: Black and Latino founders received just 2.6 percent of venture funding in 2020, representing a significant market inefficiency and missed opportunity that New Theory Ventures seeks to correct. By focusing on diverse and women-led brands, the firm aims to capture outsized returns in categories where new consumer voices are driving purchasing behavior and brand loyalty. The organization targets innovative brands and emerging companies, particularly those with founders who bring fresh perspectives to their respective markets. New Theory Ventures operates at the intersection of purpose and profit, making the case that amplifying underrepresented voices drives both social impact and financial performance. The fund is relevant to the CPG and consumer brand space as a capital and strategy partner for emerging brands led by diverse founders seeking investment and go-to-market acceleration.