Neon Tiger HK Ltd

Neon Tiger is a better-for-you ready-to-drink soda brand that produces canned fruit sodas made from premium Asian fruit juices, cane sugar, and natural ingredients — with no artificial sweeteners, colors, or flavors. Founded by co-founder Jessica and inspired by the homemade fruit sodas crafted by her mother Else Berman from tropical Asian fruits, botanical syrups, and soda water, the brand was created to fill a gap in the carbonated beverage market between traditional high-sugar sodas and artificial zero-sugar alternatives. After years of recipe development, ingredient sourcing, and collaboration with food scientists, Neon Tiger was launched as a sophisticated yet family-friendly soda option. Each can contains approximately 4.5g of sugar per 100ml and 66 calories, positioning the brand as having roughly 50% less sugar than conventional sodas while avoiding the synthetic sweeteners and flavor essences common in reduced-sugar beverages. The company sources premium fruit varieties with a focus on Southeast Asian origins. One of its flagship flavors features Xoai Cat mangoes grown in the fertile Mekong Delta region of Vietnam, a variety celebrated for its fragrant, perfumed aroma and compared to the prized Indian Alphonso mango. The brand emphasizes a 'farm to can' philosophy, using real fruit juice as a primary ingredient rather than flavoring essences or concentrates derived from artificial processes. Neon Tiger markets its products to health-conscious consumers and families who want a flavorful, natural soda experience without sacrificing taste or accepting artificial compromises. The drinks are positioned for both standalone consumption and as mixers with spirits, broadening their appeal across adult beverage occasions. The brand offers individual flavors as well as customizable variety packs and bundles, supporting both direct-to-consumer e-commerce and broader retail distribution. Its core value proposition centers on real ingredients, moderate natural sugar content, and full flavor derived from genuine fruit — targeting a growing consumer segment that rejects both sugary traditional sodas and artificially sweetened 'better-for-you' alternatives.