Nello

Nello is a direct-to-consumer wellness brand specializing in science-backed functional beverage powders, marketed under the "superpowders" category. The company's flagship product, SuperCalm, is a powdered drink mix formulated to support stress relief, healthy cortisol levels, mood, focus, and restful sleep. Designed for everyday use, SuperCalm is available in convenient single-serve on-the-go packets as well as multi-serving formats, making it accessible for busy, health-conscious consumers. The product lineup includes multiple fruit-forward flavor options — Raspberry Lemonade, Blue Coconut, Lemon Lime, and Tropical Tangerine — and is positioned as a naturally sweetened, enjoyable alternative to traditional supplements. Nello's formulations are developed by PhD scientists and feature clinically studied, transparently disclosed ingredients. SuperCalm's active ingredient stack includes KSM-66® Ashwagandha (300mg per serving), a branded adaptogen clinically studied for stress and cortisol management; L-Theanine (400mg per serving) for mood, focus, and cognitive support; Magnesium Glycinate (100mg per serving) for its calming and sleep-quality benefits via GABA receptor activation; and Vitamin D3 (1,000 IU per serving) for mood support. All ingredients are described as organically sourced, 100% traceable, and ethically sourced. Products are third-party tested, reinforcing the brand's commitment to quality and transparency. Nello has built a substantial consumer following, with over 500,000 customers and more than 20,000 reviews across its product range. The brand leverages social platforms, particularly TikTok, as a key marketing and community-building channel. SuperCalm is sold primarily via subscription through the brand's direct-to-consumer website, with subscription pricing offering 20% savings and free shipping, as well as one-time purchase options. The company targets adults experiencing everyday stress, poor sleep, low mood, or difficulty unwinding, positioning its products as an approachable, guilt-free addition to a daily wellness ritual. Nello differentiates itself from traditional supplement brands through its emphasis on taste, simplicity of use, and formulation transparency, avoiding proprietary blends and focusing on efficacious, clinically studied dosages.