Navi Mocktails, LLC

Navi Mocktails is a functional beverage brand specializing in premium powdered mocktails designed for adults who seek a sophisticated, alcohol-free drinking experience. Founded by entrepreneur, chef, and author Emily Susman following five years of sobriety, the company was built around the insight that non-drinkers deserve a beverage that feels as elevated and celebratory as a traditional cocktail. Navi offers a line of single-serve, perfectly portioned powder sachets that transform plain water into a ready-to-enjoy mocktail in seconds, requiring no bartending skill or special equipment.

The product lineup currently features four signature flavors: Mita Mita (Pineapple & Coconut), Razzle Dazzle (Raspberry & Orange), Spicy Mamasita (Spiced Citrus), and Garden Party (Cucumber, Lime & Mint). Each flavor is crafted using real fruit and botanical ingredients to deliver bold, nuanced taste profiles — from tropical and creamy to zesty and herbaceous — without the use of added sugar. The brand name Navi is an acronym for Non Alcoholic Life, reflecting the company's core mission.

What sets Navi apart in the competitive non-alcoholic beverage space is its functional ingredient profile. Every serving contains 4 grams of protein, collagen, and L-theanine — a combination designed to support wellness while delivering a sensory experience that rivals traditional cocktails. This positions Navi at the intersection of the functional beverage trend and the fast-growing sober-curious and non-alcoholic lifestyle movement.

The format is central to the brand's value proposition. Individual sachets are lightweight, portable, and shelf-stable, making them ideal for travel, restaurant dining, poolside use, social gatherings, and everyday moments at home. Preparation is simple: one sachet is added to two ounces of still water, shaken in a cocktail shaker, frother, or water bottle, then topped with six ounces of still or sparkling water and served over ice. The experience is designed to replicate the ritual and presentation of a cocktail, complete with garnish.

Navi targets a broad audience including people in recovery, the sober-curious, designated drivers, pregnant individuals, and anyone seeking a health-conscious alternative to alcohol at social occasions such as dinner parties, bachelorette weekends, holiday gatherings, showers, and casual entertaining. The brand emphasizes inclusion — providing a drink that feels worthy of a toast and belongs at any celebration.

Products are sold direct-to-consumer through the Navi Mocktails website, with a variety pack available for new customers. The brand holds a registered trademark in the United States. With a growing flavor portfolio and an email-based community for early access to new releases and recipes, Navi Mocktails is actively building a loyal customer base in the premium non-alcoholic and functional beverage categories.