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Trade Turbine is a sales training and consulting firm specializing in helping consumer packaged goods brands and manufacturers successfully enter and grow within retail grocery chain-store channels. The company offers structured training programs designed to equip CPG entrepreneurs, brand owners, and sales staff with the practical skills and strategic knowledge needed to secure retail placement and scale distribution across the United States.

The firm's core offerings are organized into two primary program formats. The first is a workshop and mastermind series — available both online and in person — centered on a six-step framework for selling to grocery chain stores. This curriculum, described as a broker's guide to retail success, covers identifying the right retail decision makers by product category, sourcing buyer contact information, crafting compelling introductory emails and phone pitches, executing buyer calls, handling objections, and leading successful new item presentation meetings that result in mutually beneficial placement deals.

The second offering is a tailored, individualized program designed for companies seeking deeper, more customized support. This option includes an in-depth brand audit — referred to as a 'brand autopsy' — where Trade Turbine works directly with a company's team to assess product-market fit, packaging, pricing, and margin structure. The program maps out the client's US market niche and ideal target retail customer, develops category merchandising strategies, and builds a comprehensive market penetration plan with growth milestones spanning multiple years. It also includes a thorough review and refinement of sales collateral such as sell sheets, presentation decks, one-pagers, websites, and social media profiles.

A significant component of the tailored program involves training clients on how to structure buyer offers, including temporary price reductions (TPRs), ad spend, marketing programs, demo activations, and shipper programs. Trade Turbine also provides guidance on working with major distributors, specifically KeHE, UNFI, and direct store delivery (DSD) networks, helping clients connect distributor sales teams with retail activation strategies. Additionally, the program addresses certification evaluation — both current credentials and future opportunities — and offers ongoing coaching for up to three months to support account maintenance and growth.

Trade Turbine positions itself as a practical, execution-focused resource for CPG brands looking to navigate the complexities of retail grocery sales, broker relationships, and chain-store buyer communications. Its training draws on real-world broker experience, making it particularly relevant for emerging brands preparing for their first major retail partnerships as well as established brands seeking to refine their go-to-market approach.